Undercover Owl

Recently CBS came out with a reality show called, Undercover Boss. The idea is that the CEOs of major corporations would visit and work with their employees in order to see what the work-flow was really like and to see if there might be improvements necessary for their company to succeed in the economic downturn. The show that I was most interested in and the only one I've watched was Hooters. Why? Well, the brand has a significant reputation in our society- and the brand, some despise, some love and most are rather indifferent, like myself. Either way: I was curious to see what kind of CEO runs the company anyway?

Coby Brooks, the son of founder, Robert Brooks actually never had any intention of taking over his father's business but it fell into his lap after his father's retirement in 2003. Needless to say: Brooks noted that he was more than willing to step down for a week and check out several of his stores and their success or failures that he might make the company better...or at least as good as his father had once done.

Brooks worked hard over the course of the week. One manager said he would have fired him, another, a female manager told him (thinking he was working on a documentary about entry level jobs and workplaces) that she thought female mangers might have a better grip than male managers at Hooters. She had been a hooters girl at one time and now older and with a daughter, carried the same "motherly status," with the girls and could better help them and assist them as they needed in their life. She was also willing to get dirty. And still there was a male manager in Texas, that Brooks encountered, who exploited the girls for his own enjoyment, making them play "games" that were derogatory (including them bending over a table and eating beans w/o hands in order to go home even making one girl miss a class for school).

Brooks noted how uncomfortable he was with the latter manager's style and was set for disciplinary action when he revealed who he was. But this is where my disappointment comes in: rather than firing "Jimbo"- he gave him speech about apologizing. Questionable behavior, of that extremity, in my mind, should have terminated him.

However, the one redeeming note for Brooks was that he rewarded the female manager w/ and all expenses vacation for her and her little girl and donated money to a military npo in the name of the manager who would have "fired" him (previously a marine). He went back to his board with his notes on how to make the company more personal and felt that maybe he really did need to get back in touch with his employees, something he said his father had done and had made it a better environment to work in.

He also promoted two waitresses to help with marketing - an area obviously controversial but perhaps, much needed.

Do I care any more about the company than I did before? Nah. But it was interesting and good to see CEO willing to step down and find out what his people really think, see and hear around them...something that is very rare.