With over 80 million views, Invisible Children has sparked a movement of young people, through YouTube, social media and highlighted a warlord that has long been wanted by the ICC. Through content made for children with the simplest explanation of Joseph Kony and his atrocities in Northern Uganda, the organization has been able to raise awareness and money to support their cause. They encourage students and viewers to buy media and help make Joseph Kony famous so that Congress will pay attention and help fund military operations to bring Kony to justice.
But the campaign has not been without criticism. Invisible Children CEO, Ben Keesey and Film Producer, Jason Russell have made a number appearances on NBC, CNN and other media outlets to answer for their intentions. The organization has been drilled over their financial distribution, a perceived western-world driven campaign and even why they're producing a film that has been a story for more than a decade.
Granted, CNN interviewed Jacob Acaye, featured in the Kony 2012 film who says it's not too late, especially if Kony is still kidnapping children, making them child soldiers and raping young girls. He says the mission is important and he wants justice for he and his brother, who was killed by Kony. While there are Ugandans who support and are part of the campaign and Invisible Children's programs for education and assistance, others are raising a red flag.
A couple of days ago; the campaign's producer, Jason Russell was detained by police after reportedly being drunk in public and stripping to his underwear in Pacific Beach, San Diego. He was taken to the hospital for treatment and Invisible Children released a statement saying he was hospitalized for "exhaustion, dehydration and malnutrition. The past two weeks have taken a severe emotional toll on all of us, Jason especially, and that toll manifested itself in an unfortunate incident yesterday"
So the question remains: was the campaign a good idea? Or were there self indulgent intentions behind raising funds to make Kony famous? Immediately, those defending the campaign would say no. They might blame the projected media attention or the pressure of such a large campaign.
Interestingly enough, activists in Uganda conducted a screening, bringing thousands of Northern Ugandans, some former victims of Joseph Kony to view Russells film and join the debate, react to the content. And the result, documented by Al Jazeera, was anger and distrust. For some, it comes from the fact that Kony no longer exists in Uganda. Reports indicate that he has gone into the bush somewhere in the Democratic Republic of Congo. For others, they want to call attention to the Ugandan government leaders who allowed the LRA's atrocities and still some feel as if Invisible Children are calling them weak, patronizing them and their pain.
Ultimately: while they may have had some pure intentions identifying a terrible villain to a new generation; Invisible Children seems to have more to answer for; their strategy was to take Joseph Kony and turn him into a celebrity. To a culture who has spent years (and still is) recovering from the fear of this man and his oppression, turning him into a celebrity, putting him on T-shirts and posters, to them, shows an ignorance on the part of the organization. For many Ugandans, Jason Russell is missing the point and doesn't understand their need or their view of justice.
Ironically, then, the point is: it's important to be open to understanding the customs and culture of people groups that you're trying to represent. One, two or five does not represent an entire country or an entire region. People need to see your humility before their see your capability. Learn from them, then help them. And be honest, as a non-profit organization, you're held at a higher standard, so complete transparency is key. Then again, there must be a balance: don't put yourself so closely in the public eye that even cause is just about an image, and it looses the flavor. Be willing to morph and change when perhaps, just maybe - the means doesn't bring a justified end.
Will Joseph Kony be caught? Eventually yes. Evil men cannot stand. Will Invisible Children have helped with their awareness campaign? Maybe.
What happens Next, God only knows, and Time will tell.





























